Google has also decided to adopt the strategy and in effect released two devices – the mid-range Nexus 5X made by LG and the premium Nexus 6P made by Chinese phone maker Huawei. Samsung did it with the Galaxy S6, S6 Edge, S6 Edge+ and more recently Note 5 Apple did it with the iPhone 6s and the iPhone 6s Plus Sony with the Xperia Z5 and Xperia Z5 Premium and so on.
We have seen every major smartphone maker release two, sometime three variants of its flagship devices. This year though, the story is a bit different. Last years Nexus 6 did not really make any record sales so to speak, but it positioned Nexus as a premium category of phones rather than the competitively priced Nexus phones we were used to till that point. The last Nexus device that was really popular among users was the LG made Nexus 5 which was launched two years ago. But the Nexus devices are generally considered to be the balance of hardware and software – since it is a showcase of Google’s latest Android OS. Sure, you have flagships from Samsung, Sony, HTC, LG, Motorola, Lenovo and off late the Chinese phone makers such as Xiaomi, OnePlus, Gionee and so on. If there is one Android phone that is eagerly looked forward to by every Android user, then it has to be the Google Nexus device that launches every year.
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